Reddot 2013

'RED DOT - PRODUCT DESIGN 2013' AWARD TO SEREL

Bringing the amphora form born from the ancient meetings of Anatolia, Mediterranean soil and fire into today's baths with modern lines, SEREL was  deemed worthy of 'Red Dot Award: Product Design 2013'.  

Red Dot, which was brought to SEREL by wall hung toilet set of AMPHORA series, and is the most prestigious award of the world in design area, emphasizes once more the fact that the Anatolian society, from which SEREL design group also comes from, can always succeed by using centuries old cultural and intellectual knowledge it has, instead of heading towards foreign sources.

Products that received award in the competition, in which 4662 products by 1865 participators from 54 countries were assessed, will be exhibited in Red Dot Design Museum” and web site of the museum for one year.

Animating a story extending from potter's wheel to today's baths, SEREL Amphora series was already deemed worthy of award in Design Turkey 2012 design competition organized in our country in the previous days.